We Buy E-Commerce Brands — $100K to $10M
selling your ecom business?
Get a Cash Offer — in 7 Business Days.
Wondering what your brand might be worth? Start with a 60-second check — just answer a few questions and get your valuation instantly on the next page. And a real offer (under NDA) in 7 days if it’s a fit.
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Edward Bordi, CEO OF realiiz
A quick note from Edward, CEO of Realiiz
If you’re reading this, chances are you’ve built something valuable — and maybe you’re starting to wonder what’s next.
I’ve been in your shoes. I’ve built and sold brands. I’ve run $30M+ operations. I know what it feels like to carry the weight of a growing business — and to wonder when it’s time to cash in, pivot, or step away.
That’s why we created this: a simple, no-pressure way to check what your business might be worth — and if it’s a fit, we’ll give you a real cash offer, fast.
No listings. No brokers. No BS. Just straight talk and real options.
Whether you sell to us or not, I promise the process will leave you smarter, clearer, and in control.
Edward Bordi
CEO, Realiiz
Wharton-educated operator. Growth guy. Dealmaker.
Edward Bordi
how it works
Here’s how to get a real cash offer — fast and private.
We’re buying e-commerce brands doing $100K to $10M. If you’re thinking about selling, start here. In just 60 seconds, you’ll see if you qualify — and get an instant ballpark valuation. If everything checks out, we’ll follow up with a real offer (under NDA) within 7 days.
No brokers. No tire-kickers. No public listing.
Step 1 —
Check your eligibility
Step 2 —
Get your instant valuation range
Step 3 —
Receive a cash offer (if it’s a fit)
Answer a few quick questions (revenue, profit, marketing, time in business) — it takes less than a minute.
See your ballpark range immediately. If your numbers look promising, we’ll follow up privately under NDA.
We review your docs, confirm key details, and make a cash offer within 7 days. No public listings fees, no back-and-forth.
Top reasons
Why Sellers Choose Us
Private buyer,
not a broker
We buy directly — no middlemen, no commissions, no pressure. That means faster decisions, clearer terms, and zero broker games.
Instant ballpark valuation — no pitch
Answer a few quick questions and see your ballpark range immediately. No sales call required, no commitment. Instantly on next page.
Cash offer
in 7 days (if fit)
If your business is a fit, we can make a formal offer within 7 days. No drawn-out negotiations or back-and-forth — just a clear, clean offer, fast.
No listing fees or
public markets
Avoid public marketplaces and useless meetings with tire-kickers. This is a private, direct process — and you don’t pay to be listed.
NDA protected,
fully confidential
Everything you share stays private. We operate under NDA from the start so your team, customers, and competitors never hear a thing.
We’ve closed deals
from $100K to $5M+
Whether you’re just breaking through or scaling fast, we’ve closed deals of all sizes — and we know how to get them done.
About Us
We’re not brokers—we’re operators, buyers, and trusted advisors. Our CEO, Edward Bordi, is Wharton-educated and a sought-after expert in marketing, sales, and tech, with deep experience in e-commerce and digital growth. A meeting with us isn’t just about a valuation—it’s a rare chance to get sharp, honest insight you can actually use, whether you sell or not. If you want real answers and real options, this is the conversation worth having.
sell now, later, or never?
Here’s why timing matters.
Markets shift. Ad costs rise. Algorithms change. If you’re seeing flat growth, shrinking margins, or you’re just burned out — now might be the smartest time to exit. We’ve helped operators like you capitalize while your business is still strong. Let’s explore if it’s the right move.
Burnout
creeping in
Tired of the day-to-day? Struggling to stay motivated?
Margins
getting tighter
Rising ad costs, lower ROAS, tough competition?
Ready for your
next chapter
Want to travel, launch something new, or just take chips off the table?
Start with a quick valuation — it’s free, fast, and confidential
people Selling an E-Commerce Business have these
Frequently Asked Questions
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Question 1: What is my business really worth, and how is the valuation calculated?
Valuation typically comes down to a multiple of your trailing twelve-month profit, often referred to as SDE (Seller's Discretionary Earnings). But it’s not just about profit — the multiple depends on many factors, including your growth trends, brand strength, marketing channels, team involvement, customer concentration, and more. Strong, hands-off, stable businesses with unique products and recurring customers tend to command higher multiples.
Our instant valuation tool gives you a ballpark range, and if the numbers look good, we’ll follow up with a more tailored analysis — all confidential, under NDA.
Question 2: How long does it take to sell an e-commerce business?
With public marketplaces or brokered deals, the process can drag out for 2–6 months. Between prepping listings, back-and-forth with buyers, due diligence, and legal hurdles — it’s not always fast.
But with us, if everything checks out and your business is ready, we can make a formal offer in as little as 7 days. No listings, no waiting. Just a clean process from intro to offer.
Question 3: What documents and data will I need to have ready?
For a real valuation and deal to move forward, you’ll need a few key things: your profit & loss statements (ideally last 12–36 months), platform access (Shopify, GA, paid ads), traffic sources, supplier agreements (if physical products), and any major assets (like brand/IP ownership, customer lists, tech stack, etc).
If you’re missing anything, we can guide you — but the more organized your data room is, the faster and smoother things go.
Question 4: Do I need a broker? What are the pros and cons?
Brokers can be helpful in certain situations, but they also come with commissions, public listings, and more hands in the deal. You’ll likely pay 8–12% in fees, and the process can involve tire-kickers or drawn-out timelines.
Our model is different: we’re a private buyer/operator. No middlemen, no commissions. We move fast, directly, and confidentially — which is often the smoother path for operators who just want a clean exit.
Question 5: Is this a public listing? Will my team or customers find out?
No. Everything we do is confidential. We never list your business publicly, and we operate under a strict NDA.
Your team, your customers, even your competitors will never know you’re exploring a sale — unless you want them to.
We understand how sensitive this process can be.
Question 6: What kinds of deal structures are common? (Cash, earn-out, seller finance)
In general, smaller businesses (under $500K valuation) lean toward all-cash offers, while larger deals may involve a mix: cash up front, seller financing, or performance-based earn-outs.
We prefer clean cash deals when possible — but we’re open to structuring based on what makes sense for both sides. Every deal is a little different.
Question 7: What happens to me after the sale? Do I have to stay on?
That’s up to you. Some sellers exit entirely the day the deal closes. Others stick around for 30–90 days to help with training, intros, or handover — especially for more complex businesses.
We’ll discuss your goals during the process. If you want to walk away clean, we’re open to it. If you’re open to helping during a transition period, we’ll appreciate it.
Question 8: What are the tax implications of selling?
This depends on how your business is structured, whether it’s an asset or stock sale, and your location. Some sellers qualify for capital gains treatment; others may face higher tax brackets.
We always recommend speaking with a tax advisor. But we’re happy to walk you through how the deal structure could affect your outcome — and connect you with experts if needed.
Question 9: What happens if I’m not ready to sell yet?
No problem. If your valuation isn’t where you want it to be — or you’re just not ready to move — we’ll give you a free "Seller-Ready Playbook."
It outlines what to improve (profit margin, marketing channels, SOPs, etc.) to increase your valuation over time. You’ll leave better prepared, whether you sell in 3 weeks or 3 years.
Question 10: Why should I sell now? What if I wait?
Timing matters. If your business is trending up, with strong 12-month profit, this may be the best window to maximize your multiple. Waiting too long can backfire — seasonality, algorithm shifts, ad cost increases, or burnout can drag value down.
Even if you're unsure, running the valuation now gives you a baseline. Then you can decide whether to move forward, hold, or optimize for a bigger payday later.